Network Success
Influencer Marketing After the DOL Fiduciary Regulation

2017 Semi Annual Meeting

January 11/12/13, 2017

Franklin Templeton Investments
St. Petersburg, FL

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Dates and Times

January 11 (Wednesday) 

Sponsored Pre-Event

6:00 p.m.    Transportation to StarLite Sapphire Dining Yacht

6:30 p.m.    Dinner Cruise - StarLite Sapphire Dining Yacht

January 12 (Thursday)

8:00 a.m.     Continental Breakfast

8:30 a.m.     Opening and Goals and Objectives

Committee Chairs Mike Gouldin - Gouldin & McCarthy and Steve Smith - VALIC

8:45 a.m.      Welcome

Yaqub Ahmed – Franklin Templeton Investments

9:00 a.m.      Strategic Issues Committee Recommendations – A Conversation

Moderator: Mike Gouldin - Gouldin & McCarthy, Committee Chair

9:45 a.m.      Refreshment Break

10:00 a.m.     Influencer Marketing

This panel will discuss how Advisors can leverage relationships and networks to enhance business success. Will discuss referral fees to centers of influence, partnerships with other advisors, and acquisition of 401(k) plan block.
Moderator: Melissa Cowan – Morgan Stanley
Panelists: Chad Larsen - MRP
                   David Kulchar - Oswald Financial
                   Matt McLauglin - Graystone Consulting


 11:00 a.m.   Refreshment Break

11:15 a.m.    CFO Perspectives – Research-based P.R. Initiative - Positioning Advisors As Partners of the Business

This session will present and discuss findings and rollout of the CFO Perspectives research-based P.R. Initiative.
Introduction: Matt McLaughlin, Research Committee Chair
Presenter: Gene Huxhold - John Hancock Investments

12:15 p.m.    Lunch

1:00 p.m.      CFO Organization Panel

At this session, three trade groups representing Chief Financial Officers will discuss their perspectives on retirement benefits and corporate finance
Moderator: Scott Schlappi
Panelists Alice Joe - Managing Director - Center for Capital Markets Competitiveness - U.S. Chamber
                Sue Menditto - Director of Accounting Policy - NACUBO
                Rob Taylor - Tampa Chapter Chair - Financial Executives Network

2:00 p.m.       Nomination Committee

At this session, the nomination committee will introduce the new class of members, provide a summary of membership benefits, and solicit input for the 2017 committee activities
Committee Chair: Adrian Hodge – Fidelity Investments

2:15 p.m.       Refreshment Break

3:00 p.m.       Advisor Best Practice Roundtables

Marketing Success Stories Sessions moderated by members of the Jury

4:15 p.m.       Jurisprudence, Regulations, and Legislation

The tide of litigations affecting retirement plan Advisors and advisory firms is rising. ERISA Plaintiff law firms are following the example set by Schlichter Bogard & Denton as the DOL Fiduciary Regulation opens the door to class action lawsuits. What should Advisors do when one of their clients is a party to a lawsuit? At this session, you will have to the opportunity to discuss approaches with an ERISA attorney working with Advisors and plan sponsors to mitigate the threat of lawsuits.  New state legislation leads to the formation of state-run IRA and MEP programs that affect the competitive landscape and considerations in Advisor recommdations.
Introduction: Alan Spierer – Chair of the Government Affairs Committee
Presenter: Michael Hadley
                  Davis & Harman

5:00 p.m.       Closing Discussions

Moderator: Greg Hobson - RBC Wealth Management

5:15 p.m.       Adjourn

6:30 p.m.       Event Dinner - Seasons 52

January 13 (Friday)

7:45 a.m.        Continental Breakfast Buffet

8:00 a.m.        Retirement Readiness, Financial Wellness, Participant Counseling and Advice

Description Discussion of the role of Financial Wellness and the keys to building a successful Financial Wellness Program in an advisory practice, looking at the obstacles or barriers for most advisors in starting such a program, and an analysis of the different vendors in this space offering solutions. We’ll discuss the importance of a successful program launch, with tips on how to make the program work from advisors who have refined the process through their own trials and errors. The panel will also discuss the different ways to monetize financial wellness and how helping with Retirement Readiness can add value and differentiation in your practice.

Moderator: Troy Redstone
Panelists: Mike Kane - Plan Sponsor Consultants
                 Patrick Delaney - T. Rowe Price

9:00 a.m.        Advisor Best Practice Breakout Roundtables

Moderated discussions of Advisor practices in roundtables on popular topics. Ten to fifteen peers with a common interest at each roundtable. Select the topic of your interest in the registration process.

Finding Leads/ Developing Referral Sources
Moderator: John Abeyta
Meeting Room 1-C

Marketing Operations: RFP Process and Finalist Presentations
Moderator: Jim Robison
Meeting Room 1-D

Marketing Support: Website, Materials, Success Stories, Social Media, Credentialing, Testimonials, Positions
Moderator: Michele Casey
Meeting room 1-E

Expanding Scope of Services / Scaling Services for Client Size/Budget
Moderator: Chuck Williams / Jared Manville
Meeting Room 1-A

Managing the Practice: Team recruiting, compensation, oversight, development, culture
Moderator: Mike Kane
Meeting Room 1-A

10:00 a.m.     Refreshment Break

10:15 a.m.     Marketing Success Stories Awards Ceremony, Trailers, and Acceptance Speeches

Emcee: Craig McKenna
Members of the Jury
Three Finalists, One SUCCESS! Award Recipient

11:15 a.m.     Adjourn



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